GOOGLE ADVERTISEMENT vs. FACEBOOK ADVERTISEMENT - The Digital Planets
A lot of advertisers viewed Google Ad and Facebook Ads in an adversarial way & the most important 2 companies’ long-standing rivalry, often dramatized by technology media outlets, was taken as irrefutable evidence that the 2 platforms were in direct competition with eachother, which it had been necessary for all the businesses of all sizes to form a difficult decision about which platform was right for his or her needs; a false dichotomy that is still confusing and misleading to those new online advertising.